Who We Are
The core aim of The House Martin App is to ensure our clients’ households run like clockwork. Founded by it’s three directors Martin Higgins, Erin Woodger and Gabriel Woodger, the House Martin App team have developed a unique software platform to help you run your households and yachts more efficiently.
Martin Higgins
Martin Higgins grew up in the Middle of England and had an extensive education in Hospitality and Hotel Management. After realising his vocation lay in private service, he took a position within The Royal Household.
He trained at Buckingham Palace as a footman and underbutler – a prestigious start to his career in the private service industry. He worked throughout Europe for an elite clientele, followed by almost ten years for a prominent New York family. He returned to London to co-create Green Baize Door, one of the World’s leading domestic Staff agencies as well operating Private Chefs Incorporated, London.
In 2006, he turned his efforts to run and manage the various households Worldwide of a HNW family. Through his professionalism, reliability, diplomacy and his extensive experience in all fields of private service, Martin’s clients have trusted him to interview, hire, train and supervise staff, manage the estate’s administration as well as manage on a ‘hands-on’ basis, the daily running of multiple residences.
Combining his years of experience with his empathetic and compassionate nature, Martin can work easily with both employers and staff alike to discuss areas that require help; and thus work effectively and joyfully with staff to train and bring them up to scratch. He knows the importance of harmony in a household and how strong organisation and communication is vital to the smooth running of any home.
From his experience managing a multitude of incredible residences alongside exceptional staff, he became aware that similar issues arose in almost every home. He realised these were generally caused through breakdowns in communication, whether it be a lack of clarity, instruction or without effective organizational systems in place. The simplest of requests had the propensity to cause a multitude of dilemmas.
He put a lot of thought into how these same issues could be prevented and why it was that they were always repeated time and time again in many households? There was no organisational software that he could find, that existed to help solve these issues that was simple to use, efficient and that really worked.
Consequently, over the last couple of years, Martin and his team have created ‘House Martin App’ to assist in the organisation of fine homes and the running and synchronisation for employers with multiple homes around The World.
Gabriel Woodger
With a background in creative design, Gabriel is responsible for the design and development of the House Martin App. With a wealth of experience developing large complex software platforms for clients from kitchen manufacturing to marketing departments.
Previously he was Head of Creative Services for the UK Division of Cox Automotive, the World’s largest automotive services company. He was responsible for all things brand development and was responsible for the design of a range of websites and digital platforms serving millions of pages every month. With a flair for clean and impactful design, he was responsible for the development and launch of a number of brands within the UK market.
Gabriel also lectures at a small independent university in video and creative design.
Erin Woodger
Erin is an executive coach, consultant and natural tech entrepreneur.
He has an eye and a flair for an opportunity and knows how to turn an idea into a success. He inspires others and builds strong teams.
Alongside running two companies, his work as a coach and consultant transforms lives and companies, teaching executive staff the skills and discipline to succeed and working with UHNWI’s to enable them to find long-lasting happiness and fulfilment.
He originally trained as a fine cabinet maker, restoring antiques and hand crafting unique individual pieces of furniture for HNW clients. As his company grew, he moved from the workbench into the office and learned the craft of running a business.
Following in the footsteps of his Grandfather, who worked alongside Alan Turing at Bletchley Park on the first computer, he taught himself how to program and create the software to run his furniture company, this then developed into his Woodge Manufacturing Software.
House Martin App was originally conceived over a cup of coffee in Sloane Square in 2017 between Erin Woodger and Martin Higgins. Erin excels at collaborating with others in this way to build world class software.